AI-generated image

Beyond Seafood

THE KEUNGanggu, Yeongdeok, Korea

수산물에 가치를 더하다Adding value to seafood

We put a boat on the waves and add value to it. That’s our symbol, and it’s how we think about our work. THE KEUN started from respect for the honest hard work and knowledge of the generations who lived by the sea before us.

Scroll down to see our symbol come together

Prologue

We’re building on years of family tradition by the sea—bringing a fresh perspective and new energy to what we do.

Each of the four parts in our symbol pairs something we’ve kept with something we’re adding.

01 물결 The Waves What the generations before us built Heritage
02 배 The Vessel New ventures, and the know-how behind them Vessel
03 더하기 The Plus Making good fish better Plus
04 원 The Circle The sea and the wider world Expansion

더큰수산 THE KEUN Adding value to seafood

Waves breaking on a rocky shore, a lighthouse in the distance — Chuksan Port, Yeongdeok

01 / 04 물결 The Waves Heritage — The Waves

We build on the honest work of the generation before us—turning long-standing ocean traditions into fresh, modern ways to enjoy seafood today.

Based in Ganggu, Yeongdeok, on Korea’s east coast, our family business goes back generations. Today, a new generation at the helm is taking our deep ocean roots and reimagining seafood for modern tables.

Hands mending a fishing net on a boat at dawn — Generations of work at seaAI-generated image

Promise one · Authenticity

We fish from our boat, and we dive for it ourselves.
We believe in the sea and what it gives us.

A harbour town between the mountains and the sea — Chuksan Port, Yeongdeok

CEO

Jeon Min-wook

A CEO who learned the trade hands-on

13 years in seafood processing and family business operations
Graduate of the Yeongdeok Haenam (sea diver) School and the Gyeongbuk Returning-to-Sea School (first cohort)
Commendations from the Governor of Gyeongsangbuk-do and the President of Ganggu Fisheries Cooperative
Grand Prize, 2023 G-star Pitchday (4th preliminary round) · Creativity Award, 2023 IP Club
16th class, Korea Youth Entrepreneurship Academy

02 / 04 배 The Vessel Vessel — The Vessel

The boat in our symbol stands for what drives us. We start with fish we catch ourselves, so dinner is good for you and something to look forward to.

Fishing boats moored in a harbour — Chuksan Port, Yeongdeok

Premium sourcing, direct distribution: We combine our own catch with fish we carefully select at the source, and it all moves through one distribution line. That way, it reaches you tasting like it’s just come out of the sea.
End-to-end HACCP: We apply HACCP at every stage, from receiving raw materials to manufacturing, processing and distribution.

Mackerel and flounder on crushed ice — Selected at the sourceAI-generated image

Our process

01Receiving
02Washing
03Aging
04Trimming
05Steam Pack packing

From the field

Sorting at the source
Trimmed and ready
Our plant · Ganggu
Packing line

03 / 04 더하기 The Plus Plus — The Plus

Why would a seafood company care so much about paper?

We made Steam Pack for the nights when there’s no time to grill fish.

Grilled mackerel on a white porcelain plate — Grilled mackerel at the tableAI-generated image

How Steam Pack works

Steam Pack is our own cooking technology. Inside the sealed pack, steam builds up and circulates around the fish, cooking it evenly and keeping it moist. It tastes like it just came off the grill, and it’s ready in minutes wherever you are.

A plate with a steam pack being placed in a microwave — 2 minutes in the microwaveAI-generated image

Chopsticks lifting grilled mackerel from a just-opened steam pack on a plate — Open the pack and it’s readyAI-generated image

Ready in 2 minutes
Two minutes in the microwave and it’s done. You can also cook it in a frying pan or on an induction cooktop.
Moisture-lock steam
The steam keeps the fish tender and juicy.
No smoke, no odor
Cook fish indoors without smoke or a lingering smell, even in a small apartment kitchen.

How we keep it safe

No harmful substancesPackaging & productKCL · DHU test reports
No microplastics detectedProductKATR test report (FT-IR)
Biodegradable certifiedPaper foilTÜV AUSTRIA OK compost HOME

Promise two · Effortless innovation

A proper meal from a single Steam Pack,
and you get your evening back.

See all five Steam Pack products

04 / 04 원 The Circle Expansion — The Circle

We keep testing new ideas, from seaweed packaging to freeze-dried soups.

Promise three · Beyond boundaries

We don’t stop at fish.
We’re making products for the rest of your kitchen, too.

Seaweed, barley, a porcelain bowl and a glass beaker on hanji paper — Seaweed and barley for future productsAI-generated image

We’re pairing what earlier generations knew about the sea with modern food technology. Every new product goes through thorough testing before it’s ready.

Lab notes

01In development
Freeze-dried soup blocks
Instant soup blocks with plenty of ingredients and no modified starch.
Tuna kimchi stew · Flounder seaweed soup · Red snow crab stew, spicy & clear
02In development
Seaweed Steam Pack
Grilled fish cooked in a steam pack made from seaweed.
Mackerel · Hairtail · Spanish mackerel · Flounder · Squid
03In development
Ceramic ready-meal bowl
Ready meals in a ceramic cooking bowl you can reuse.
e.g. Sea bream rice